19+ hour, 50+ min ago   (458+ words) CANNES, France — With 250 retail media networks now competing for advertiser budgets, the math of direct relationships is breaking down. Brands and agencies have fixed time, fixed resources, and fixed capacity for RMN partnerships. And that means spending tends to consolidate…...

22+ hour, 4+ min ago   (62+ words) How Brands Engineer Impulse Buying: Axonet’s Patrick Raycroft and Mars United’s Amy Andrews Beet.TV The Beet.TV Leadership Sessions at Cannes Lions 2026, presented by Axonet and Uber Advertising Never miss an update! Required for core website functionality and security....

5+ day, 3+ hour ago   (387+ words) Internet content has felt infinite for the past two decades. Still, when generative artificial intelligence arrived nearly four years ago, that sense of infinity felt like it doubled or even tripled. For Stephanie Paterik, VP of Insights at EMARKETER, that…...

6+ day, 31+ min ago   (488+ words) CANNES, France — Promotions and media have lived in separate budget lines at consumer packaged goods companies for generations. But that separation may be costing brands measurable sales impact. “A dollar spent on promotions can be as impactful as a dollar…...

6+ day, 23+ hour ago   (573+ words) AMENIA, NY – The advertising industry has spent years using artificial intelligence to optimize what it already does. Now the tables are turning: AI itself is becoming the medium. As hundreds of millions of users shift their attention from search boxes…...

1+ week, 5+ day ago   (747+ words) CANNES, France – Anna Bager, president and chief executive of the Out of Home Advertising Association of America, arrived at the Cannes Lions International Festival of Creativity with a reassuring message for advertisers: The public still goes outside. “We’re a medium…...

2+ week, 4+ day ago   (482+ words) CANNES, France — The robots are coming for the media buyers – and the sellers, too. Agentic ad buying and selling represents “one of the biggest things” to hit programmatic advertising in the past 15 years, according to one senior publishing executive. The…...

2+ week, 5+ day ago   (703+ words) AMENIA, NY — Media buyers have spent years teaching machines to follow their instructions. Agentic artificial intelligence promises to let the machines make more decisions themselves, which sounds wonderfully efficient until someone remembers that the machines will be spending actual money....

2+ week, 6+ day ago   (802+ words) AMENIA, NY – Commerce media is flourishing for a simple reason: Marketers can finally determine whether their advertising accomplished something beyond generating a handsome stack of impressions. In an interview with Beet.TV contributor David Kaplan at the Beet Retreat Berkshires,…...